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F1 Live London

F1 Live London brought Formula 1 to the streets of Britain’s capital city for a party no one wanted to miss – with one notable exception…

For 13 years London has been deaf to the sound of Formula 1, save for occasional (and fanciful) rumblings about hosting a grand prix on its streets. But on the eve of the British Grand Prix at Silverstone, the nation’s capital paused to enjoy the sight, sound and smell of F1 cars for the first time since Nigel Mansell led an eightcar demo run up Regent Street in July 2004.

F1 Live London ran on a much larger scale, and was an encouraging sign of intent from the sport’s new owners. Sets by musical acts Bastille, Little Mix and the Kaiser Chiefs within a larger F1 expo in Trafalgar Square added a festival vibe to the on-street action that was of such scope it was all planned in total secrecy and announced only 48 hours beforehand.

Mindful of the potential for mischief by the kind of people Donald Trump would call “the bad guys”, the London authorities made it clear that if advance word leaked out, they would pull the plug.

WORDS Stuart Codling

 

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